Service
Account-based marketing services for B2B brands that need to reach named accounts, influence buying committees, and support sales conversations with relevant engagement.
Account-based marketing is a focused B2B strategy that aligns marketing activity around a defined list of companies and the decision-makers inside those accounts.
Measured around
Overview
We help B2B brands reach priority accounts with targeted messaging, account-level segmentation, display activation, and engagement tracking. Campaigns are designed to create awareness, influence buying committees, and support sales conversations with the right companies.
SaaS teams targeting enterprise accounts
Agencies managing ABM campaign execution for clients
B2B brands with named account lists and sales territories
Low visibility inside target accounts
Limited engagement from buying committees
Difficulty connecting media activity to account-level signals
Target account list alignment
Company, industry, function, and seniority segmentation
ABM display activation
Retargeting and account nurturing
Account engagement reporting
Reporting
We define the objective, target audience, delivery plan, and reporting expectations early, then use performance signals to improve the campaign while it is live.
Account reach
Used to understand delivery, quality, pacing, or engagement for this campaign type.
Impressions
Used to understand delivery, quality, pacing, or engagement for this campaign type.
Clicks
Used to understand delivery, quality, pacing, or engagement for this campaign type.
CTR
Used to understand delivery, quality, pacing, or engagement for this campaign type.
Engagement
Used to understand delivery, quality, pacing, or engagement for this campaign type.
Qualified traffic
Used to understand delivery, quality, pacing, or engagement for this campaign type.
FAQ
Plain answers for B2B teams comparing campaign partners, service scope, and reporting expectations.
Yes. The team can support ABM campaign execution using target account lists, account segmentation, persona targeting, display activation, retargeting, and performance reporting.
A target account list is helpful, but not always required. Exponential Market Research can help build, refine, or validate a list based on geography, industry, company size, revenue, technology category, and audience fit.
Yes. Exponential Market Research supports B2B campaign planning, targeting, activation, and reporting for US and UK audiences, including agency-led and brand-led campaign programs.
Useful inputs include the campaign objective, target geography, ideal account profile, job titles or functions, content offer, landing page, budget range, campaign dates, lead criteria, and reporting expectations.
Yes. Reporting can include impressions, clicks, CTR, leads, CPL, pacing, account reach, geography performance, creative performance, content downloads, form fills, and recommendations for improvement.
Plan and execute display campaigns by geography, industry, company list, function, seniority, context, and performance signals.
Learn moreCapture verified interest through landing page form fills, gated content, and structured lead flows.
Learn moreReach relevant decision-makers and guide high-intent audiences toward conversion-focused demo journeys.
Learn moreNext step
Share your audience, target geography, campaign objective, budget range, and timeline. We will help map a practical plan for execution and reporting.