Service
Content syndication services that help B2B brands generate leads while educating relevant audiences with useful assets.
Content syndication is the promotion of gated or ungated content to relevant audiences outside owned channels so prospects can discover, engage with, and request access to the content.
Measured around
Overview
We promote whitepapers, reports, guides, webinars, and other assets to relevant B2B audiences. Prospects submit their details before accessing the content, helping clients generate leads while educating their target market.
Brands with whitepapers, reports, webinars, or guides
Agencies that need asset download campaigns for clients
SaaS and enterprise technology teams educating buying committees
Valuable content with limited reach
Gated asset campaigns without clear qualification
Difficulty tracking downloads and audience quality
Asset and audience fit review
Content download journeys
Lead capture and validation
Topic and persona alignment
Download and lead reporting
Reporting
We define the objective, target audience, delivery plan, and reporting expectations early, then use performance signals to improve the campaign while it is live.
Downloads
Used to understand delivery, quality, pacing, or engagement for this campaign type.
Leads
Used to understand delivery, quality, pacing, or engagement for this campaign type.
CPL
Used to understand delivery, quality, pacing, or engagement for this campaign type.
Engagement
Used to understand delivery, quality, pacing, or engagement for this campaign type.
Field completion
Used to understand delivery, quality, pacing, or engagement for this campaign type.
Audience match
Used to understand delivery, quality, pacing, or engagement for this campaign type.
FAQ
Plain answers for B2B teams comparing campaign partners, service scope, and reporting expectations.
Yes. The team can promote whitepapers, reports, guides, webinars, and other assets to relevant B2B audiences and provide reporting on leads, downloads, pacing, and audience quality.
Useful formats include research reports, practical guides, comparison papers, buyer checklists, webinars, analyst-style explainers, and problem-led content with a clear audience fit.
Yes. Exponential Market Research supports B2B campaign planning, targeting, activation, and reporting for US and UK audiences, including agency-led and brand-led campaign programs.
Useful inputs include the campaign objective, target geography, ideal account profile, job titles or functions, content offer, landing page, budget range, campaign dates, lead criteria, and reporting expectations.
Yes. Reporting can include impressions, clicks, CTR, leads, CPL, pacing, account reach, geography performance, creative performance, content downloads, form fills, and recommendations for improvement.
Reach priority accounts with account-level segmentation, display activation, and engagement tracking.
Learn morePlan and execute display campaigns by geography, industry, company list, function, seniority, context, and performance signals.
Learn moreCapture verified interest through landing page form fills, gated content, and structured lead flows.
Learn moreNext step
Share your audience, target geography, campaign objective, budget range, and timeline. We will help map a practical plan for execution and reporting.